'Sexiest Beach Bar' Expands in Spain

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Nikki Beach, which promotes "the ultimate beach clubs," will open a new club on Ibiza in July, the brand's third location in Spain and ninth globally.

Launched in Miami in 1998 by Jack Penrod, Nikki Beach clubs attempt to combine "key elements of entertainment, dining, music, fashion, film and art into one." Featuring all-white sun beds and white "teepees," the Ibiza club will be a "luxurious haven for the world's Jet-Set, VIPs and celebrity clientele to recline, dine and immerse themselves in the familiar 'Nikki Beach Lifestyle,'" according to a press release.

Nikki was named to Travel Channel's "World's Sexiest Beach Bars" list, press release proudly proclaims.

Beyond attempts to win awards for "sexiest beach bar," Nikki is rapidly developing into a recognized international brand. In addition to the beach clubs, the company now includes a clothing line, a music label and a VIP membership card program, as well as a hotel division.

The company has a Nikki Beach hotel open in Koh Samui, Thailand, with plans to open Nikki-branded facilities in Bodrum, Turkey; Porto Heli, Greece; Phuket, Thailand; Hvar, Croatia; and Paphos, Cyprus in the next two years.

Existing beach clubs can be found in Miami Beach, Florida; St. Tropez, France; St. Barth, French West Indies; Marbella, Spain; Cabo San Lucas, Mexico; Marrakech, Morocco; Koh Samui, Thailand; and Mallorca, Spain. The company also creates pop-up locations in Cannes, Toronto and Park City during the annual film festivals.